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How George Johnson Sr. Built his $75M Afro Sheen Empire, Funded Soul Train, & Went Public

 

In this incredible conversation, we sit down with the legendary George E. Johnson Sr., founder of Johnson Products Company, and his co-author, the award-winning writer Hilary Beard, to discuss their new book “Afro Sheen: How I Revolutionized an Industry with the Golden Rule, from Soul Train to Wall Street.” Mr. Johnson made history as the founder of the first Black-owned company to trade on the American Stock Exchange. His revolutionary products, Afro Sheen and Ultra Sheen, transformed the beauty industry and celebrated Black hair at a pivotal moment in American culture. Beyond business, Mr. Johnson played a crucial role in bringing Soul Train to life, met Dr. Martin Luther King Jr., and built lasting institutions including his own bank. At 98 years old, Mr. Johnson shares wisdom on entrepreneurship, the Golden Rule, profit-sharing with employees, and what it takes to be a high achiever. Hilary Beard provides incredible insight into the process of preserving this vital piece of American history. GET THE BOOK: “Afro Sheen” by George E. Johnson Sr. and Hilary Beard https://www.hachettebookgroup.com/tit…

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How George Johnson Sr. Built his $75M Afro Sheen Empire, Funded Soul Train, & Went Public

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