Music mogul Sean “Diddy” Combs can’t stop, won’t stop changing his name. The Bad Boy recently changed it yet again, to SWAG.

SWAG recently took to Twitter to announce his name change, even switching his Twitter name from @iamdiddy to @iamswag.

This is just one of several nicknames Combs has held over his career. Originally called “Puff Daddy,” Combs later shortened it to “Puff” only to re-christen himself “P. Diddy” a short time later. After losing the “P” he went by “Diddy.” Combs now embraces “SWAG.”