Once again rapper and producer Dr. Dre is looking to cash in outside of the recording studio.

Chrysler Group and Beats By Dr. Dre announced a partnership that will bring the sound quality of Beats By Dr. Dre to the Chrysler automobile.

The 2012 Chrysler 300S will be equipped with the sound technology of the Beats headphones created by Dr. Dre and co-founder Jimmy Iovine, who worked alongside the Chrysler engineering team to design the 10-speaker audio system.

The 2012 Chrysler 300S with Beats By Dr. Dre sound system will arrive at Chrysler dealerships nationwide in the fall of 2011.

Beats By Dr. Dre were first released in July 2008, and the brand has since successful expanded the line to Beats Studio, Diddy Beats by Sean Combs, Heartbeats by Lady Gaga, an in-ear headphone, Beats Tour, and more.

In addition, Dr. Dre began a partnership with HP laptops in 2010.

Dre’s long-awaited album Detox is tentatively scheduled for a 2011 released.