First there was BET, and then TV One. Now it looks like there will be Bounce TV.

Get ready for a new African-American television network to be added to your TV listings this fall. Bounce TV is a joint venture headed up by Ambassador Andrew Young and Martin Luther King III and will feature a mix of live sports, theatrical movies and original programming targeting African American adults 25-54 years of age.

The Atlanta based television network plans to distribute content through the digital signals of local television stations. Bounce TV has acquired the TV rights to 400 African-American oriented films from Sony Pictures, Image Entertainment, NBC Universal Domestic Television Distribution and Codeblack Entertainment.