The NAACP is stepping up its fight to end the death penalty in the state of Maryland by vowing to mount its largest-ever effort in a state that has played a historic role in the civil rights movement.

NAACP President Ben Jealous said that the organization has made ending the death penalty in Maryland a top priority in its more broader campaign to end capital punishment altogether in America.

“We’ll make sure people hear from their constituents in a way they’ve never heard from them before,” Jealous said.