A look at Nike’s new LeBron X, set to hit stores this fall.
Citing the rising costs of labor in China, of materials like cotton and of shipping, Nike is reportedly going to raise prices on its sneakers by between 5 percent and 10 percent this fall, according to the Wall Street. The across-the-board increase will result in a $5 bump on low-end kicks like the Converse Chuck Taylor All-Stars (the choice of Dan Devine since round about 1999) and a somewhat steeper price tag on the Oregon apparel giant’s higher-end items, including the forthcoming LeBron X, the 10th edition of LeBron James’ signature sneaker.
James unveiled the LeBron X — which are “inspired, both aesthetically and metaphorically, by the diamond, a precious and nearly indestructible gemstone.” The hotly anticipated signature shoe will hit the market this fall in two models: the standard version, which will retail at $180 a pair, and the LeBron X Nike Plus, which will run you $315, making it the most expensive pair of sneakers Nike’s ever brought to market.






