Jay-Z is adding Cognac to his endorsement portfolio.

Hova was on hand at a private event in NYC to introduce D’ussé, a new VSOP Cognac being launched by Bacardi.

D’ussé (pronounced ‘dew-say’) is being presented and situated as a competitor to Hennessy.

Bacardi’s new Cognac doesn’t launch until next month and will be available stateside in September.