New York Post columnist Phil Mushnick provoked outrage last week as he used a racial slur in an insensitive rant against the Brooklyn Nets and their co-owner rapper Jay-Z.

Opining that the team should consider changing their name to the ‘New York Ni**ers’ in what one can only assume is meant to be a dig at Jay-Z’s use of the n-word in his lyrics, Mushnick argues that since the team has a new “urban” locale, it should get the full “Jay-Z treatment.”

As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose Black and white as the new team colors to stress, as the Nets explained, their new “urban” home — why not have him apply the full Jay-Z treatment?

Why the Brooklyn Nets, ,when they can be the New York N———s? The cheerleaders could be the Brooklyn B——hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!

Mushnick’s comments have already fueled a firestorm on Twitter, with numerous commentators in the sports world calling for him to be fired by the Post immediately.