Will Smith and Martin Lawrence

Since Will Smith and Martin Lawrence’s Bad Boys Ride: or Die opened with a robust $56 million, we’ve seen nearly uninterrupted franchise offerings that have performed either as well as hoped (A Quiet Place: Day One, Alien: Romulus, etc.) or even better than optimistically projected (Inside Out 2, Deadpool & Wolverine). Concurrently, Sony and Wayfarer Studios’ It Ends With Us has passed $200 million worldwide on a mere $25 million budget.

So it’s worth noting that Bad Boys 4 has passed $400 million worldwide, including $196 million ( a rousing 3.5x multiplier) in North America, on a $100 million budget. That’s not far from Bad Boys For Life ($206 million domestically and $430 million globally) in early 2020.