WASHINGTON — Radio host Rush Limbaugh has apologized to a Georgetown University law student for calling her insulting names. He had come under intense criticism from womens’ groups, politicians from both political parties and some of the advertisers on his talk show.

Limbaugh said Saturday on his website that he had chosen the wrong words in his comments about law student Sandra Fluke. He said he “did not intend a personal attack” on her.

Limbaugh had called her a “prostitute” and a “slut” after she testified before Congress about a need for insurance coverage for birth control.

7th Advertiser Pulls Out Of Limbaugh’s Show

A flower company is the seventh advertiser to pull its ads from conservative talk show host Rush Limbaugh’s radio program in reaction to his derogatory comments about a law student who testified about birth control policy.

ProFlowers said Sunday on its Facebook page that it has suspended advertising on Limbaugh’s program because his comments about Georgetown University student Sandra Fluke “went beyond political discourse to a personal attack and do not reflect our values as a company.”

The six other advertisers that say they have pulled ads from his show are mortgage lender Quicken Loans, mattress retailers Sleep Train and Sleep Number, software maker Citrix Systems Inc., online data backup service provider Carbonite and online legal document services company LegalZoom.