Last week, the Barack Obama re-election campaign named a 31-year-old former field director for the NAACP to be African-American Vote Director for the campaign’s Operation Vote outreach effort.

Stefanie Brown, formerly the national field director for the NAACP in Baltimore, will direct the campaign’s Black voter outreach efforts. Operation Vote is the campaign’s national drive to get Black, female, Latino, LGBT, veteran and young voters to the polls. Pres. Obama won an overwhelming majority of Black votes in 2008, and most experts believe he’ll need a similar groundswell among African-Americans to win in November.

Brown, a graduate of Howard University, served as both national field director and head of the NAACP’s Youth & College division. As national field director, she is credited with leading an effort that the NAACP says registered more than 200,000 voters for the 2008 and 2010 elections.