While Jay-Z is on cloud nine with daughter Blue Ivy Carter, his former pride and joy, Rocawear, seems to be on the verge of chapter 11.

The hip-hop clothing brand, which Jay-Z founded in 1999 with producer Damon Dash, laid off half the staff of its men’s and boys apparel division on January 6.

Jay-Z sold the Rocawear brand in 2007 for $204 million in cash to Iconix Group, a licensing company that also owns brands such as Candie’s, Ed Hardy and Signature Apparel Group LLC.

Jay-Z Swears Off ‘B-Word’ For Blue Ivy
Fatherhood seems to have changed Jay-Z after welcoming a baby girl, Blue Ivy Carter with wife, Beyoncé this month, the rapper has reportedly sworn off of using the word “b*tch.” He penned a poem celebrating the birth of his daughter that read:

Before I got in the game, made a change, and got rich/I didn’t think hard about using the word b*tch/I rapped, I flipped it, I sold it, I lived it/Now with my daughter in this world I curse those that give it.

Jay-Z has used the word widely in songs including hits “99 Problems,” “That’s My B*tch” from his Watch the Throne album with Kanye West and “B*tches & Sisters” where he tried to make a distinction between types of women.