After Lowes created some open ad time, Russell Simmons filled it in a high profile way.

The music legend and entrepreneur tweeted on Monday that he bought all the remaining ad space on “All-American Muslim,” the TLC reality show that has been at the center of a recent media buy controversy.

“Just purchased remaining spots for #allamericanmuslim for next week,” he wrote. “The show is now sold out! keep your money @lowes and we will keep ours.”