Producers Dr. Dre and will.i.am opened up the new Beats by Dr. Dre pop-up store in New York City.

Dr. Dre showed off the brand’s holiday lineup which includes the new wireless beats by Dre headphones and celebrated with a cake in the shape of a headphone.

The Black Eyed Peas frontman was also in attendance as he could possibly be working with Dre as he works on his new solo album.