Diddy has apologized for a rant he gave during the BET Hip-Hop Awards weekend in Atlanta.

The mogul was spotted alongside T.I. and Jeezy at Atlanta’s Club Compound when he suddenly lashed out at clubgoers for not drinking his Ciroc vodka. “Put that sh** down! It’s Ciroc Boys in The buildin’. What you gonna do b*tch?!”

Now that video of the incident has circulated across the net, Diddy is stepping up to apologize for his actions and released a series of tweets asking his followers for forgiveness.