Categorized | National News

Meet The G.M. Of Hyundai’s Genesis Brand

Meet The G.M. Of Hyundai’s Genesis Brand

  Erwin Raphael ORANGE COUNTY, CA — According to The Root, Erwin Raphael, the new U.S. general manager for Hyundai’s luxury brand, Genesis, specializes in challenges, whether in manufacturing, sales, math—or handling lions. “It’s a lot easier to train a lion than give life to a lamb,” Raphael says, quoting one of his many mentors. He’s…

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