{"id":8147,"date":"2011-07-04T16:24:50","date_gmt":"2011-07-04T20:24:50","guid":{"rendered":"https:\/\/flsentinel.com\/?p=8147"},"modified":"2011-07-01T15:42:24","modified_gmt":"2011-07-01T19:42:24","slug":"jay-z-launches-new-rocawear-campaign","status":"publish","type":"post","link":"https:\/\/flsentinel.com\/?p=8147","title":{"rendered":"Jay-Z Launches New  Rocawear Campaign"},"content":{"rendered":"<p><strong>Jay-Z<\/strong> continues his business ways by launching a new online marketing campaign for RocaWear.<\/p>\n<p>The brand will seed the web with 37 short videos featuring an eclectic mix of musicians, poets, artists, and of course a troupe of double-dutchers.<\/p>\n<p>This new move is supposed to shift the label from urban to mainstream, touching people from all backgrounds.<\/p>\n<p>\u201cWe are a great American brand. We don\u2019t envision ourselves as an urban brand or streetwear brand,\u201d explained <strong>Jay-Z<\/strong>. \u201cWe wanted to show people how we\u2019ve evolved and repositioned ourselves, without abandoning our original DNA.\u201d<\/p>\n<p><strong>Jay-Z <\/strong>continued to speak on the culture of the business and why he wants to expand it.<\/p>\n<p>\u201cIt\u2019s all walks of life. When I played the Glastonbury music festival people said a hip-hop artist couldn\u2019t play a rock festival. But culture isn\u2019t segmented like that any more. There\u2019s so much cross-pollinization and the same thing is true for clothes.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jay-Z continues his business ways by launching a new online marketing campaign for RocaWear. The brand will seed the web with 37 short videos featuring an eclectic mix of musicians, poets, artists, and of course a troupe of double-dutchers. This new move is supposed to shift the label from urban to mainstream, touching people from [&hellip;]<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-8147","post","type-post","status-publish","format-standard","hentry","category-entertainment","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/posts\/8147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/users\/210"}],"replies":[{"embeddable":true,"href":"https:\/\/flsentinel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8147"}],"version-history":[{"count":0,"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/posts\/8147\/revisions"}],"wp:attachment":[{"href":"https:\/\/flsentinel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flsentinel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flsentinel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}