{"id":15376,"date":"2012-07-02T14:58:49","date_gmt":"2012-07-02T18:58:49","guid":{"rendered":"https:\/\/flsentinel.com\/?p=15376"},"modified":"2012-07-02T13:55:24","modified_gmt":"2012-07-02T17:55:24","slug":"magic-johnson-launches-black-atlanta-based-cable-network","status":"publish","type":"post","link":"https:\/\/flsentinel.com\/?p=15376","title":{"rendered":"Magic Johnson Launches Black, Atlanta-Based Cable Network\u00a0"},"content":{"rendered":"<p><strong>Magic Johnson\u2018s<\/strong> Atlanta-based cable network, \u201cAspire,\u201d recently debuted.<\/p>\n<p>The network, which will focus on family programming, has partnered with Atlanta-based GMC, which carries its own positive programming. <strong>Magic<\/strong> will be the majority owner. He also inked several advertising deals with Coca Cola, L\u2019Oreal, Chrysler, Wal-Mart and Nationwide Insurance.<\/p>\n<p><strong>Magic<\/strong> said that his move to launch the network stems from sound business relationships and a commitment to projecting positive images of the Black community.<\/p>\n<p>\u201cI\u2019m a great believer in partnerships,\u201d <strong>Johnson<\/strong> said. \u201cIf I didn\u2019t partner with GMC, I wouldn\u2019t be in the business. We needed someone with some expertise. I thought it was a natural fit.\u201d The name of the network, he added, is meant to reflect the positivity he hopes will come out of the programming.<\/p>\n<p>Though the market is full of choices for Black audience, <strong>Magic<\/strong> says there is a void to be filled in regards to family-friendly African-American programming.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magic Johnson\u2018s Atlanta-based cable network, \u201cAspire,\u201d recently debuted. The network, which will focus on family programming, has partnered with Atlanta-based GMC, which carries its own positive programming. Magic will be the majority owner. He also inked several advertising deals with Coca Cola, L\u2019Oreal, Chrysler, Wal-Mart and Nationwide Insurance. Magic said that his move to launch [&hellip;]<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-15376","post","type-post","status-publish","format-standard","hentry","category-sports","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/posts\/15376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/users\/210"}],"replies":[{"embeddable":true,"href":"https:\/\/flsentinel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15376"}],"version-history":[{"count":0,"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/posts\/15376\/revisions"}],"wp:attachment":[{"href":"https:\/\/flsentinel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flsentinel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flsentinel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}