![\"\"](\"https:\/\/flsentinel.com\/wp-content\/uploads\/2024\/07\/Screen-Shot-2024-07-09-at-10.30.03-AM-copy.png\")
<\/p>\n<\/p>\n
Scott Mills, President and CEO of BET Media Group\u00a0<\/strong><\/p>\n <\/p>\n Paramount Global is reportedly putting BET on the market again, but this time for a price ranging between $1.6-1.7 billion.<\/p>\n Per\u00a0Variety<\/em><\/a>, the exclusive price will be offered to “buyers that include” BET CEO Scott Mills and others.<\/p>\n Mills joined BET in 1997 as senior VP of business development, before leading the company in 2018 and becoming CEO in 2021. He’s also led its Centric channel as COO and served as president of digital media. The 55-year-old has also held down the role of EVP and oversaw the launch of BET’s official website in the early 2000s.<\/p>\n \n In the past,\u00a0Tyler Perry<\/a>,\u00a0Sean “Diddy” Combs<\/a>, and Byron Allen were all prospective bidders of the longstanding Black Entertainment Television network. In 2023, Allen offered $3.5 billion for the network.<\/p>\n However,\u00a0Paramount withdrew BET from the market\u00a0<\/a>in August of last year because, “a sale wouldn’t result in any meaningful deleveraging of its balance sheet,” according to\u00a0Wall Street Journal<\/em>. A source from Paramount also told\u00a0New York Post<\/em><\/a>, “We made this decision because the benefits of maintaining a majority stake in BET Media Group creates more value for Paramount than any of the proposals we received.”<\/p>\n