{"id":10235,"date":"2011-09-29T15:16:07","date_gmt":"2011-09-29T19:16:07","guid":{"rendered":"https:\/\/flsentinel.com\/?p=10235"},"modified":"2011-09-29T13:00:56","modified_gmt":"2011-09-29T17:00:56","slug":"jay-z-to-kick-off-major-nets-marketing-campaign","status":"publish","type":"post","link":"https:\/\/flsentinel.com\/?p=10235","title":{"rendered":"Jay-Z To Kick Off Major Nets Marketing Campaign"},"content":{"rendered":"<p>Hip-hop mogul <strong>Jay-Z<\/strong> is set to kick off an unprecedented marketing campaign to lure disgruntled Knicks fans to the new home of his New Jersey Nets come next fall.<\/p>\n<p>The Brooklyn-born rapper, who has never before linked his powerful brand with the team he partly owns, is expected to reveal the team\u2019s new name this morning as part of the marketing launch, reports The New York Post.<\/p>\n<p>While the team\u2019s name change may be simple (to Brooklyn Nets), the game plan ahead of the move to Prospect Heights\u2019 Barclays Center is rife with innovative marketing techniques aimed to bring fans from lower Manhattan over to the outer borough.<\/p>\n<p>The strong presence <strong>of Jay-Z<\/strong>, will be \u201cthe face of the team\u2019s fourth-quarter campaign\u201d to sell premium seats, is among the most significant factors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hip-hop mogul Jay-Z is set to kick off an unprecedented marketing campaign to lure disgruntled Knicks fans to the new home of his New Jersey Nets come next fall. The Brooklyn-born rapper, who has never before linked his powerful brand with the team he partly owns, is expected to reveal the team\u2019s new name this [&hellip;]<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-10235","post","type-post","status-publish","format-standard","hentry","category-sports","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/posts\/10235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/users\/210"}],"replies":[{"embeddable":true,"href":"https:\/\/flsentinel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10235"}],"version-history":[{"count":0,"href":"https:\/\/flsentinel.com\/index.php?rest_route=\/wp\/v2\/posts\/10235\/revisions"}],"wp:attachment":[{"href":"https:\/\/flsentinel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flsentinel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flsentinel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}